If you are looking to exit, getting the best deal is always going to be high on the agenda.
With media reports offering potential acquirers the only freely available third party information on potential targets, a well-planned PR programme can be crucial.
TMF has worked with numerous agencies looking to be acquired and helped them to develop programmes that have got them noticed. From simple awareness and profile raising to promoting the next tier of talent and re-positioning and amplifying a particular capability, we have helped make businesses more attractive.
We have also worked with a number of M&A specialists over the years who believe that it is important to get the agency profile right as part of the sales process.
"One of the key things acquirers look into when assessing an agency is reputation and market positioning. They do this a number of ways and ultimately take client references before closing a transaction, but the simple routes are the most effective - Google and press searches. It is critical that search results are not only positive but also that the agency is seen to be a leader in its field and one of solid stature - white papers, thought leadership, conference platforms all count towards this.
Checking market positioning is one of the first things an acquirer CEO will do and how the target agency comes across in this first search is absolutely key. We always advise clients we are taking to market to focus on their external PR and positioning with the same vigor they apply to their new business and pitch processes."