Why some brand stories stick in the mind more than others is something we're obsessed with. On a daily basis we help brands to understand why their audiences should care about what they have to say , and work with them to make their campaigns as compelling as possible.
MediaCom was pitching for the CocaCola account. The brief asked for thoughts on the future of TV and its relevance to Coke's audience.
TMF took the agency's insights and worked with Marketing magazine to turn the teams thoughts into a three page feature with one of the key members of the pitch team quoted throughout.
Whilst we can't take credit for the win, the article gave gravitas to the pitch team and their ideas, which never hurts.
Tasked by one of our creative agency clients to promote a one-off campaign for Crimestoppers, which saw an ex-pickpocket demonstrate just how easy it is for virtually anyone to be a victim, TMF built a story for Sky to promote the campaign.
The clip of the ex-pickpocket slipping flyers into bags and jacket pockets of the public in Covent Garden - to demonstrate how a skilled operator can do this unnoticed - was shown alongside an interview with the Campaign Manager.
Following the slot, Kent Constabulary got in touch with our client to discuss a similar campaign and the agency secured a new brief less than four hours after the piece aired.
When Tesco announced that it was taking Ribena off shelves due to its high sugar content, it prompted significant debate about the role and responsibility of brands. Having worked with clients to hone both sides of the debate, TMF secured a number of pieces and interviews on the topic.
One of the pieces - in Campaign magazine - which featured clients with opposing views, lead to a call from GSK and, ultimately a new project to help steer the Ribena brand through the issue for one of TMF's clients.
There are many practical and sound commercial reasons for developing a communications programme that builds the reputation of your business and demonstrates your genius.
Clients are looking for partners that really know their stuff and are leading the way in their discipline. TMF works with agencies and brands to help their people get their insights out of their heads and onto the pages of the press they need to be visible in.
We take the hard work out of the process as much as possible, giving you more time and space to do your day job.
From inspiring leaders to genius thinkers, the people in your organisation are what make it tick. They are also key to the business’ success.
From boosting staff morale to reassuring clients that the people working on their account are at the forefront of their field, making your people famous has numerous distinct benefits, many of which are not always obvious. Profiling can also help open doors and reignite conversations that can lead to new business.
In a world where anyone can be a publisher or broadcaster, only the very distinct (and dedicated) manage to stand out. We have a tried and tested programme to boost the profile of key personnel, spanning editorial, speaking engagements, judging panels and general event attendance to ensure their time is maximised.
Wouldn't it be great if you had a file full of CVs of people that wanted to come and work with you?
We work with companies on specific talent acquisition programmes to helping them appeal more to certain demographics, including the brightest graduates and talented new parents.
We have extensive experience in showcasing and celebrating diversity and inclusion, as well as encouraging those that may have felt excluded from certain sectors or roles to give them a go.
Finally, working with businesses that aren't located in London - we have worked around the country to showcase the talent in the regions and highlight that successful careers in creative services can be had anywhere.
Great work travels - sometimes it just needs a little helping hand.
TMF has worked with many agencies to amplify their work, both in the trades to showcase particular technical expertise and to the outside world to ensure the client is delighted with the results.
Good editorial and social coverage of a campaign or implementation also helps to turbo charge any media spend.
Attracting critical acclaim and praise outside the industry can also contribute significantly towards winning industry awards. Together these go a long way to creating a real buzz about an agency.
In this constantly evolving world, your proposition can be key to your success.
Communicating their proposition is something that agencies still struggle with occasionally - especially when they have built up a formidable reputation in a specific discipline.
At TMF we work with agencies to help them with all of their comms needs during a transition to ensure that the market understands exactly who they are and what they stand for.
If you are looking to exit, getting the best deal is always going to be high on the agenda.
With media reports offering potential acquirers the only freely available third party information on potential targets, a well-planned PR programme can be crucial.
TMF has worked with numerous agencies looking to be acquired and helped them to develop programmes that have got them noticed. From simple awareness and profile raising to promoting the next tier of talent and re-positioning and amplifying a particular capability, we have helped make businesses more attractive.
We have also worked with a number of M&A specialists over the years who believe that it is important to get the agency profile right as part of the sales process.
"One of the key things acquirers look into when assessing an agency is reputation and market positioning. They do this a number of ways and ultimately take client references before closing a transaction, but the simple routes are the most effective - Google and press searches. It is critical that search results are not only positive but also that the agency is seen to be a leader in its field and one of solid stature - white papers, thought leadership, conference platforms all count towards this.
Checking market positioning is one of the first things an acquirer CEO will do and how the target agency comes across in this first search is absolutely key. We always advise clients we are taking to market to focus on their external PR and positioning with the same vigor they apply to their new business and pitch processes."
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