Franklin Rae

Launching a new property can be a stressful time, with a lot riding on its success. No one can assure a fully successful series, but at Franklin Rae we will work with you to identify story angles, talent profiles and other issues which will whet the appetite of the media before it airs.

NextUp

Franklin Rae supported with raising the profile of NextUp, the world’s only stand-up comedy SVOD service to help it secure additional funding in order to meet expand its offering of original content and build its subscription numbers.

Since launch, NextUp has achieved its subscriber targets receiving 5-star average ratings across Android and iOS stores and is available worldwide via web browsers and mobile apps. The service is also distributed on Amazon Channels in the UK, and US, and selected stand-up specials have been featured on Virgin Atlantic’s in-flight entertainment offering.

The focus of the PR activity was around securing coverage in key trade press to position NextUP as a worthwhile investment and viable business in the SVoD industry. To this end Franklin Rae worked closely with its media contacts to place news on the opening of new rounds of funding.

Coverage was secured in domestic and international trade press, including Deadline Hollywood, Worldscreen, TBI and Rapid TV News. Results of its investment round include overfunding at 111% via the online equity investing platform SyndicateRoom.

Any business is only as good as its people, and through a structured programme of comment, opinion, speaking opportunities and other channels, we can shine a spotlight on that talent.

From boosting staff morale to reassuring clients that the people working on their account are at the forefront of their field, making your people famous has numerous distinct benefits, many of which are not always obvious. Profiling can also help open doors and reignite conversations that can lead to new business.

In a world where anyone can be a publisher or broadcaster, only the very distinct (and dedicated) manage to stand out. We have a tried and tested programme to boost the profile of key personnel, spanning editorial, speaking engagements, judging panels and general event attendance to ensure their time is maximised.

From press junkets and conferences through to intimate screenings or major launch announcements, Franklin Rae have handled them all. We can help you to plan, organise, stage manage and execute your events without a hitch – including drawing on our varied media contacts and industry connections to help make sure your announcement reaches the right people.

Sometimes we all need a little help, and gaining skills in dealing with the media can be daunting. Even if you’ve been media trained previously, brushing up on the skills of nailing a down-the-line prerecord or making sure you maximise your fifteen seconds on air is often valuable. From interview preparation and coaching through to working with former broadcasters themselves, Franklin Rae makes sure clients and prepped and ready for lights, camera, action.

Every business these days incorporates tech, especially broadcast, but that doesn’t mean it needs to be communicated as if it was confusing computer code.

Franklin Rae cuts through the jargon and works with businesses to help their people get their insights out of their heads and onto the pages of the press they need to be visible within.

We take the hard work out of the process as much as possible, giving you more time and space to do your day job.

EMP

Spanning opinion articles, press briefings, news announcements, features and reactive opportunities, Franklin Rae developed a thought leadership and market support programme for trade press showcasing EMP’s insights and expertise on topics spanning from EPG brokerage to post Brexit broadcast regulations, as well as how to manage highly technical projects.

With such a varied slate of topics to cover, ensuring consistency in tone of voice and key messaging was critical in order to maintain a PR presence which aligned with EMP’s core business objectives, to drive enquiries and ultimately increase company revenue. As such, Franklin Rae’s strategy was to build a plan around EMP’s EPG brokering services. This was especially effective due to EPG trading having enjoyed its busiest ever year. The campaign also deployed other topical discussion topics to highlight the breadth of skills, knowledge and offering within EMP’s operation.

Targeted key trade publications spanned domestic and international outlets in the broadcast industry, media & marketing outlets and business press, alongside national consumer press for relevant topics such as issues relating to Brexit and broadcasting.

Campaign highlights included articles secured in City AM, Broadcast Magazine, and Management Today. In addition, press briefings were secured with target journalists from CNBC, Digiday, Prensario, CBS and Broadcast Intelligence.

Spanning opinion articles, press briefings, news announcements, features and reactive opportunities, Franklin Rae developed a thought leadership and market support programme for trade press showcasing EMP’s insights and expertise on topics spanning from EPG brokerage to post Brexit broadcast regulations, as well as how to manage highly technical projects.

Targeted key trade publications spanned domestic and international outlets in the broadcast industry, media & marketing outlets and business press, alongside national consumer press for relevant topics such as issues relating to Brexit and broadcasting.

Campaign highlights included articles secured in City AM, Broadcast Magazine, and Management Today. In addition, press briefings were secured with target journalists from CNBC, Digiday, Prensario, CBS and Broadcast Intelligence.

In this constantly evolving world, effectively communicating your proposition can be key to your success.

This can be easier said than done. Clearly and concisely communicating a company’s essence and purpose is something that businesses still struggle with occasionally – especially when they have built up a formidable reputation in a specific discipline.

At Franklin Rae we work with businesses to help them with all of their comms needs during a transition to ensure that the market understands exactly who they are and what they stand for.

Raising a company’s profile is worthless unless it’s attracting the attention of the right people.

Companies could have a stack of press cuttings on their reception but if the business isn’t being featured in the right places, all that effort could be going to waste.

Franklin Rae are experts in making sure your business story and successes are reaching the right kind of new business audiences for your company to grow. This could be through the media, it could be through social channels or direct events which help you to build your networks one-on-one.

Franklin Rae has worked with many businesses to showcase and amplify their work, both in the trades to showcase particular technical expertise and to the outside world to ensure a wider appreciation of the work and the results.

If you are looking to exit, getting the best deal is always going to be high on the agenda.

With media reports offering potential acquirers the only freely available third party information on potential targets, a well-planned PR programme can be crucial to catching the attention of the right purchase partner.

Franklin Rae has worked with numerous agencies looking to be acquired and helped them to develop programmes that have got them noticed. From simple awareness and profile raising to promoting the next tier of talent and re-positioning and amplifying a particular capability, we have helped make businesses more attractive.

We have also worked with a number of M&A specialists over the years who believe that it is important to get the agency profile right as part of the sales process.

If you fancy popping in for a cup of tea and a chat, drop us a line and we’ll get some biscuits in.