Every campaign we create encompasses three core elements:
AUDIENCE - CONTENT - PLATFORM
These three distinct components of an organisation are the core building blocks of its reputation and the PR programme to create it.
Understanding the three elements and how they interact allows us to understand where the business is, what needs dialing up or down, and where, to begin to affect a change in perception that prompts action. Shaping the news agenda, showcasing work and driving thought leadership through published articles, papers and speaking opportunities, all have value here.
All agencies and businesses require a healthy blend of these elements to be communicated in order to get their messages across - it is about getting the mix right to match the client's why.
Have a look at why people hire us to see how PR works for them.