Daily Express

The Guardian

Daily Telegraph

the learning people

challenge

Launch new dyslexia correction network The Learning People in the UK and support a sales drive for the business through a national print and broadcast programme

Break down scepticism that the British public already had with innovative methods of correcting dyslexia

creative solution: "lost generation"

Ex-EastEnders star Louise Jamieson, whose son Tom was one of the first dyslexics to take a course with The Learning People, fronted a London press conference to unveil bespoke research showing that there were over 2m undiagnosed dyslexics in Britain today who we coined "The Lost Generation"

campaign results

The three month launch programme saw an ROI of over 6:1 totalling in excess of £600,000 worth of press coverage

Press coverage spanned national, consumer lifestyle and broadcast including The Guardian, Daily Telegraph, Daily Express and Metro London amongst others

Over 175 national and regional stations ran live, pre-recorded and syndicated interviews with founder Richard Whitehead

The Learning People hit all of its sales targets at launch