church of england

challenge

Channel 5 wanted to create an advertising campaign for the Church of England to feature in its "Don't Get Me Started" documentary series - both parties wanted to see how the placement could be amplified through a comprehensive PR programme

Raise the profile of the advertising agency behind the advertisement - Fallon - including its creative team, impressive client list and reputation for delivering commercially successful campaigns

creative solution: "leaders"

Rather than simply releasing news of their involvement in the programme, we created a national news debate by asking prominent church leaders for their views on the campaign and whether it was ethically something the church should be seen doing (i.e. advertising)
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campaign results

The campaign received 80% backing from church leaders when interviewed about the campaign which came through strongly in the resulting media coverage

Broadcast media and the national press in particular jumped on the story and the resulting page lead and leader column in The Times was followed by more than twenty national, regional and industry press articles, as well as broadcast media interviews with Fallon's creative director

public relations consultants

The Observer

The Times

Evening Standard

church of england

challenge

creative solution: "leaders"

campaign results