vice

challenge

Launch Vice magazine's new online TV channel - VBS - to the UK marketing sector to help drive advertiser interest and revenue across all of Vice's businesses

Position Vice as a trailblazer for the industry creating a platform from which to launch further new ventures

Raise the profile of Andrew Creighton and Matt Elek as Vice's figurehead spokespeople

creative solution: "vbs"

By leveraging the strength of VBS as a strong trade news story, we were able to educate and inform the industry about the breadth of Vice's offering through a series of in-depth interviews with their senior management

campaign results

The campaign captivated the media and marketing press, driving Vice's senior management to the immediate attention of the sector, and establishing them as the talked about team of the moment

Blanket coverage across the media and marketing press included Media Guardian, Reuters, Broadcast, Media Week, New Media Age, Brand Republic and M&M Europe amongst others

Core national and trade media who were previously unaware of the scale of Vice are now converted and keen to know more - the perfect springboard for future announcements

public relations consultants

New Media Age

The Guardian

Broadcast

vice

challenge

creative solution: "vbs"

campaign results