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publicis

challenge

Advertising agency giant Publicis had created the first ever fully interactive TV ad for homeless charity the Depaul Trust - the implications for the industry were huge

However, the ad was unlikely to gain much attention as it was being shown only once in Hull so the PR campaign had to punch above its weight to gain national press interest

creative solution: "vodka"

A catchy title was created for this new advertising format - VODKA (Video On Demand Kind of Advertising). The campaign launched the new concept to the market and soon it became synonymous with cutting edge innovation and technology across the sector.

campaign results

The multimedia PR campaign targeted national and international print and broadcast media resulting in over 70 articles at home and abroad

Publicis gained substantial recognition for its use of ground-breaking technology and propelled its digital creative director Jon Williams into the industry spotlight

The ad campaign won an entire shelf of industry awards including Gold at Cannes, and more importantly the publicity helped triple funding for the Depaul Trust

"The greatest value of the ad turned out to be the astonishing PR profile it has managed to generate for the charity."
Dave Redfern, Director of Fundraising, Depaul Trust