creative solution: "connected"
There were three key stages. Firstly, we analysed the product, the offer and the industry need, to help develop a positioning and language through a series of brand and communications workshops. Secondly, a networking programme with key industry influencers was built to gain valuable insights and generate WOM support. Then, and only then, launch the business in the media – with the engendered support that stage two had created - and fuel the debate.