global radio

challenge

Overcome the cut-throat advertising climate in the UK radio sector via a comprehensive trade relations programme for Global Radio's stations brands - Heart, LBC & Galaxy - and the commercial team

Maximise quarterly RAJAR figures to support Heart 106.2's ongoing battle with Magic and Capital FM•

creative solution: "anti-capitalist"

We undertook a full audit of the top twenty UK media agencies to understand more their views on the radio market generally, how Global Radio ranked in their opinion against its nearest rivals, the future of digital, and innovation in the sector. The bound document significantly influenced Global Radio's business strategy in 2007 and was supported with an aggressive press office campaign focused on raising the profile of key personnel in the business and highlighting its new innovations and subsequent increased digital success.

campaign results

Global Radio has dominated the trade media eclipsing all competitor PR, and for the first time ever, Heart 106.2 knocked Capital off the number one breakfast show spot for audience reach and market share

Dozens of phone and face-to-face briefings ensured that Global became the front of mind radio group for media, whilst competitors' angles were minimised in journalists' eyes

A clean sweep of the national and trade press for the announcement of the RAJAR figures helped reach a £600,000 Equivalent Advertising Value in 2007

"The team at The Media Foundry are great to work with. They have worked very hard to get to know our business inside out and make a valuable contribution to our PR and trade marketing strategy."
Don Thomson, COO, Global Radio

public relations consultants

Evening Standard

The Independent

Campaign

global radio

challenge

creative solution: "anti-capitalist"

campaign results