Campaign (Dec '06)

Campaign (Dec '07)

The Independent

fallon

challenge

Establish advertising agency Fallon as a serious contender for major blue chip accounts whilst retaining its edgy personality and cutting edge credibility amongst its smaller niche client base

Specifically support a drive to nurture a relationship and increase kudos with the industry bible - Campaign

Communicate creativity as the nucleus of Fallon London

In short, make Fallon famous

creative solution: "agency of the year"

A robust yet selective media relations programme ensured creativity flowed throughout all internal and external communications. PR amplification of the agency's most creative advertisements helped elevate Fallon into national media and consumer consciousness. A series of creative initiatives - such as features on how to "advertise God" - helped underpin client advertising, and the commercial benefit of creativity in advertising developed as a thread to run through all relevant communications.

campaign results

The three year campaign saw explosive national coverage for the brand as Fallon produced a series of now famous ads including Sony Bravia "Balls", Skoda Fabia "Cake" and Tate Modern's "Tate Tracks" to name a few

Over £2.5m worth of press coverage (equivalent advertising value) was generated during the campaign - an ROI on consultancy fee of 20:1

Fallon won the ultimate industry accolade of Campaign's Agency of the Year in 2006 and 2007

The agency secured a series of high profile wins during the period including Orange, Budweiser and Asda, topping Campaign's new business league and maintaining its position for two years