carlson

challenge

Carlson Marketing needed to re-establish itself as a top marketing services agency in the UK – a mantle it had lost by taking its eye off the promotion of the agency and its work

With a new look management structure in place, it was time for them to start shouting about their global one-to-one marketing credentials and regain their pole position

creative solution: "pepper"

The Media Foundry embraced a thought leadership approach, pushing key senior management into the press on a range of hot industry topics. The release of Dom Peppers’ book “Return on the Customer” and the unveiling of the agency’s “Relationship Builder” survey fronted the campaign

campaign results

Key trade & business press were reintroduced to Carlson via the great creative work produced for their new campaigns. A series of face-to-face briefings with key titles including the FT, IHT and top trade titles were set up to announce the realignment.

Commercial success – Carlson won a significant piece of business from BT, and secured meetings with numerous target clients, as a direct result of the PR drive

News of the realignment appeared in all the top UK marketing press with all journalists keen to build on the relationship. Coverage has since doubled year on year, ensuring Carlson is constantly in the public domain

Within six months of appointing the agency, Carlson achieved the number one spot in Marketing Week’s Promotional Marketing Agency Reputations Survey.

public relations consultants

Campaign

Financial Times

Campaign

carlson

challenge

creative solution: "pepper"

campaign results