Evening Standard

Int. Herald Tribune

CNBC Europe

ad-air

challenge

Launch Ad-Air globally - the world’s first international network of flight path advertising sites

Amidst a spate of recent one-off gimmicky stunts in British fields, the PR launch had to position Ad-Air as a new, respected global advertising medium

Commercial objective – help Ad-Air acquire more sites globally, and sell space to brands and media agencies

creative solution: "fields"

Using satellite footage and state-of-the-art virtual reality software, we unveiled Ad-Air to world's media at a press conference in London. The event not only allowed the media to speak to the brains behind the idea, but also showed attendees how the concept worked in airports and brought to life exactly what airline passengers would see from their seats, weeks before the first ad had even been laid.

campaign results

In the first month, coverage included blanket media trade press in the UK and abroad, as well as a half page in the Evening Standard, front page of the International Herald Tribune and CNBC Europe and Reuters feature, amongst others

After four months, over £500,000 worth of press coverage was generated

Since the launch and as a direct result of the PR efforts, Ad-Air has received numerous global enquiries from both brands and media agencies looking to buy space, including one looking to take on all of the sites in the US

They have also received contact from multiple land owners interested in the project, from Israel to Brazil, Russia to South Africa

“I have experienced hundreds of press launches in my time but this was by far and away the best.”
John Sharkey, Ad-Air Group Plc Non-Executive Chairman and former Managing Director of Saatchi & Saatchi