barton willmore

challenge

Raise the profile of architectural practice Barton Willmore, taking the brand into the national media whilst still reinforcing its presence in the trade press

Accommodate Barton's Willmore extensive regional network to enable every local office to have their fair share of the limelight

creative solution: "abdullah"

Rather than trying to publicise all of Barton Willmore's numerous projects simultaneously, the campaign focused on a small number of opinion former projects to engage potential clients and other target audiences and the senior management brains behind them. The campaign kicked off with a national blitz for the King Abdullah International Gardens which the practice had designed.

campaign results

Shifted Barton Willmore from being a passing commentator on issues to being the focus of major national newspaper articles

For the six month period May 2007 to December 2007, over 70 pieces of coverage were secured across national, regional, trade, broadcast, vertical and international press, representing a 73% increase for the same period in 2006

Total coverage during the period equated to an equivalent advertising value of £400,000 (ROI 16:1)

public relations consultants

The Independent

The Observer

Daily Mirror

barton willmore

challenge

creative solution: "abdullah"

campaign results