creative solution: tracks
We staged a high profile press conference at the Tate Modern with a number of the musicians involved in the exhibit. After the initial national media blitz, the campaign targeted various vertical markets to further extend awareness, such as the music, style and youth press, artist fan sites, forums and blogs, as well as leisure and entertainment sites
campaign results
Media coverage generated was valued at £1.2m across national newspapers, commercial & BBC radio, as well as a diverse range of consumer, lifestyle and music press
The online drive saw 1 million Google references to Tate Tracks in the first month
Commercial success - admissions to the exhibit rocketed during the media blitz
"The support of The Media Foundry was invaluable when it came to securing editorial coverage in the style mags and across a wide range of music channels including press, TV & radio"
Caroline Priest, Marketing Manager, Tate Modern