skoda

challenge

Build hype around the launch of the new Skoda Fabia, focusing on the TV advertisement which consisted of a full size replica car made solely from cake ingredients

Raise the profile of the advertising agency behind the advertisement - Fallon - including its creative team, impressive client list and reputation for delivering commercially successful campaigns

creative solution: "cake"

The PR blitz aimed to amplify the nation's fixation as to how the car was created, leveraging statistics about the number of cakes used, the metres of icing, the litres of jam etc... which were then brought to life further by behind-the-scenes photography showing how the car was built.

campaign results

All coverage focused on the genius behind the advertisement, heralding both Skoda and Fallon as the talked about organisations of the moment

Media hits included ten national newspaper features, two BBC Radio 1 articles and extensive consumer lifestyle and trade press coverage

Currently there are over 350,000 Google searches for "Skoda Cake", fifteen videos have been posted on YouTube with over 370,000 views to date (with an average rating of 4.5), and on Facebook a total of nine 'Ad Loving' groups for the Skoda creative were made with over 2,500 members

Over £700,000 worth of editorial coverage was generated through the campaign

public relations consultants

The Sun

The Independent

Daily Mail

skoda

challenge

creative solution: "cake"

campaign results