mercedes-benz

challenge

Launch and drives sales of the Mercedes- Benz's new LPG Sprinter van to the UK consumer market, and support the Mercedes-Benz partner marketing programme

Pioneer consumer interest in commercial vehicles generally whilst positioning Mercedes-Benz as the market leader in this field

creative solution: "congestion"

We focused on exploiting one of the largest transport stories in the UK ever – the unveiling of London’s Congestion Charge – putting Mercedes at the centre of a hotly debated issue with the news that the Sprinter was exempt from the charge due to its low carbon emissions

campaign results

The PR campaign delivered massive commercial success with demand outstripping supply in a matter of months. Sales in the South East were particularly strong with the news of its exemption from the capital's Congestion Charge.

High impact national and consumer coverage put Mercedes-Benz firmly at the centre of the environmental debate, including the first media hits within broadsheet and broadcast coverage for the commercial side of the business

By profiling the Sprinter as a Congestion Charge free vehicle, a number of lucrative partnerships with motoring and environmental groups were forged

public relations consultants

mercedes-benz

challenge

creative solution: "congestion"

campaign results