kopparberg

challenge

Launch Kopparberg Cider into the highly competitive UK drinks market, challenging the likes of Magners and Bulmers for column inches and share of throat

Reinforce the Swedish heritage of the brand and its expert brewers

creative solution: "wolfgang"

The campaign focused on publicising Kopparberg's brew master - Wolfgang Voigt - manufacturing a David & Goliath style debate in the press about which are the best ciders on sale in the UK. The ensuing media blitz ensured maximum coverage for all Kopparberg's variants including its much anticipated pear cider

campaign results

After only four months the campaign has delivered extensive coverage across trade and consumer press including The Independent, Marie Claire, Channel 4, Time Out and a five page article in The Publican.

The blend of trade and consumer press has ensured support for both listings and consumer sales drives

Annualised sales for Kopparberg now equate to over 1.5m cases, and it is now available in more than 4,000 off-trade outlets and over 7,000 bars nationwide

public relations consultants

Channel 4

The Publican

The Independent

kopparberg

challenge

creative solution: "wolfgang"

campaign results