isle of man tt races

challenge

The Media Foundry was tasked with raising the profile of the 2006 Isle of Man TT Races, but most importantly the campaign had to accommodate the multitude of stakeholder interests in the event - bike manufacturers, racers, the Isle of Man tourist board, local government etc

Having a comprehensive crisis management programme on stand-by was essential in case of any major racing accidents

creative solution: "stakeholders"

A multi-faceted press office to handle all parties' interests was created including, for example, placing eye catching photography of TT racing across Isle of Man landscapes, profiles of big personalities taking part in the race to re-engage the bike media, and a full crisis management programme following the death of a Japanese rider taking part

campaign results

The 2006 Isle of Man TT Race was the most successful to date with crowds hitting an all-time high

The press campaign ensured all stakeholder groups connected to the event had their fair share of the spotlight, and with press coverage going global tourism figures to the isle rocketed during the race

The programme proved to be the perfect springboard for the 2007 centenary anniversary year of the TT Races - and after the success of 2006, The Media Foundry was promptly hired to manage the PR programme again

public relations consultants

Daily Mirror

Daily Express

Daily Star

isle of man tt races

challenge

creative solution: "stakeholders"

campaign results