firefly tonics

challenge

Create an engaging sampling promotion for Firefly Tonics that encapsulated the brand's core values centred around health (target sample size - 1,000)

Within a small budget, the campaign also had to deliver national and London centric media coverage for the brand

Fundamentally, the campaign had to increase listings in the Greater London area

creative solution: "capoeira"

Free capoeira classes were held in four London parks offering passers-by the chance to sample Firefly Tonics and try their hand at the Brazilian art combining martial arts and dance, which had recently been highlighted on the BBC's idents.

campaign results

Well over 1,000 Londoners sampled Firefly Tonics and took part in classes across the capital that day, driven by the extensive national and consumer lifestyle coverage placed by the agency

Commercial success - the PR and sampling activity directly increased listings in bars and work canteens around the classes' locations

"The Media Foundry are a breath of fresh air to work with. We found them refreshingly open and honest to deal with: no bullshit, no over-promising, no smarmy marketing-speak; just great team players who muck in and get a great job done."
Harry Briggs, Managing Director, Firefly Tonics

public relations consultants

Daily Mail

The Independent

Delicious

firefly tonics

challenge

creative solution: "capoeira"

campaign results