They understand the media industry inside out and their intellectual, commercially-driven and creative approach to PR strategy has paid huge dividends
Don Thomson, COO, Global Radio
We take our clients through a tailored planning process, more in-depth than anything you’ll have come across before. By carefully analysing your brand’s reputation, your target audience’s values, and your competitors’ performance, we’re able to evaluate what distinctly sets you apart. Our approach is different because our planning rigour for every client is intelligent, inquisitive, and marketing mix neutral. And by having that insight into your brand and what makes it tick, we’re able to create efficient and explosive campaigns, forged around compelling and infectious ideas, that amplify awareness, influence opinion and drive business. That’s what we’re good at. What clients get are dependable campaigns centred around powerful brand building stories and ideas, which in turn results in enhanced brand equity, and most importantly more customers and clients delivering real commercial impact.
There are three primary measurement techniques that we employ when evaluating client campaigns. It is rare that all would be used simultaneously, but depending on the campaign in question, a blend of the following is advised: Key Performance Indicators - targets are set for the number and type of articles, and the nature of references and comments achieved in specified media during any given time period Perception Audit - researching the opinions that journalists and stakeholders have of a brand, and then subsequently monitoring them at key intervals during a campaign to see how perceptions are changing Online Monitoring - to gauge the impact of activity through search engines ranking, online media mentions etc